Chloe Introduces Three Floral Scents for Spring 2010
Present from the early days of famed Parisian House Chloé, flowers have always left their mark at the very heart of the brand. Chloé enters a new floral chapter in the eau de fleurs collection with the launch of three new fragrances: Lavande, Capucine, and Néroli.
The new feminine, yet understated collection was driven forward by Artistic Director Hannah MacGibbon and created by a trio of female perfumers, Domitille Bertier (IFF), Aliénor Massenet (IFF) and Louise Turner (Givaudan). Inspired by memories of fantasized nature, the Chloé eau de fleurs collection pays homage to three essences: lavender, nasturtium and neroli.
Lavande: Inspired by the freshness of summer days, this feminine fragrance featured the noblest of lavenders obtained from the best French harvests.
Capucine: Featuring the simple nasturtium flower, this crisp scent blends refreshing bergamot, lemon and juniper berry for a modern, refreshing finish.
Neroli: Vibrant and spicy, this woody scent combines mandarin and orange with typically masculine rosemary and neroli.
Housed in luxurious glass bottles with minimal lines and a metal cube stopper, this iconic bottle expresses the Chloé values: simplicity and sophistication, authentic luxury and timeless elegance.
