Brand story: Chole change another change
Brand History:
* June 1952, Chole smooth romantic temperament, successful birth
* In 1958, Chole’s shop has occupied the European and U.S. commercial street fashion
* In 1965, Chole-printed patterns are introduced and the lightweight feeling, laid the feminine taste Chole
* In 1997, StellaMcCartney squeezed out of the KarlLagerfeld, a design director in 2001, StellaMcCartney promoted to Design Director Assistant PhoebePhilo
“Today the big brands from the very ‘girl’ of cheap T-shirt, to a classic 1950s-style dresses are so high, it is obvious you want to ‘size-take-all’ business practices, so I was very annoying, because I want to do is representative of the design! “When the French version of” EllE “published in 2002, the current designer PhoebePhilo Chole’s some words, people know that over fate of old Chole also changed. No fuss, because half a century, Chole has been like a fickle woman, as the temptation.
1952, Chole to design a stylish romantic focus, launched in 1965 years-printed pattern and lightweight feel, laid Chole feminine taste. Master KarlLagerfeld in the late 1980s to modern women as the main aspirations of the design, but not too much StellaMcCartney Since 1997, the young rock and roll image to attract a new era of customer base. Today, the three-year-old young designers PhoebePhilo, sexy rock and roll is to reverse the Stella line, attempting to inject more elegant for this brand texture. This year, autumn and winter, Phoebe has the classic charming Chloe into the strong and the masculine element, sway a handsome and graceful modern style without losing … …
Perhaps people want to see is that of a Thousand Faces million Chole coquettish side momentum.
