Chloe is a French fashion house founded in 1952 by Gaby Aghion. Its headquarters are in Paris”Prior to Chloe’s launch, luxury fashion houses had only ever produced Haute Couture clothing. This was fine for the few who could afford it,but it left everyone else in frequently poorly-made copies, supplied by the local seamstress. Chloe’s creator, Gaby Aghion, rejecting the stiff formality of 1950s fashion decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics,The couturiers quickly followed suit.The first being Givenchy, with their 1956 Ready-to-Wear
collection; ‘Givenchy University’and today, designer ready-to-wear heavily outweighs couture.”

Chloe is founded by Gaby Aghion, a Parisian of Egyptian origin. She and her partner, Jacques Lenoir, were among the first to become aware of the raising demand for collections that could merge the strict requirements of haute couture and those of ready-to-wear. The first collection is introduced at Le Cafe de Flore, one of their favorite cafes and the meeting place of artists in Paris.

The collection was designed by Gaby Aghion and made by a first assistant at Lelong. Gaby Aghion and Jacques Lenoir start hiring young talented designers, who would eventually make a name of their own : Christiana Bailly, Michèle Rosier, Maxime de la Falaise, Graziella Fontana, Tan Giudicelli, Guy Paulin, Carlos Rodriguez.Karl Lagerfeld is the main designer and Chloé becomes one of the symbolic brands of the 70’s. Among its customers : Jackie Kennedy, Brigitte Bardot, Maria Callas and Grace Kelly. The first Chloé boutique opens at the 3 rue Gribeauval in Paris. The company is acquired by the Richemont group.

Chloé keeps working with promising and eventually famous artistic directors : Martine Sitbon in 1988, Karl Lagerfeld in 1992. Stella McCartney brings in a new
direction, feminine, romantic and impertinent. Phoebe Philo adds a personal and sensual touch. Kirsten Dunst, Natalie Portman, and Lou Doillon become customers. Chloe launches a line of bags, small leather goods and shoes. The Paddington bag will become the first of the ‘it-bags’.Paulo Melim Andersson brings in a staggered and modern style.After a close collaboration with the brand for the launch of the fragrance, Hannah MacGibbon is named artistic director. MacGibbon introduces her first collection in March at the Spring-Summer 2009 runway. She cited the fashion illustrations of Antonio Lopez as an inspiration.

Chloe is distributed through a network of boutiques in major cities like Paris, London, Tokyo, Hong Kong, Shanghai, Los Angeles, New York, Dubai) and in major resorts like Marbella, Las Vegas.The products are also available in selected independent luxury boutiques and in some airports’ duty-free areas.

Present from the early days of famed Parisian House Chloé, flowers have always left their mark at the very heart of the brand. Chloé enters a new floral chapter in the eau de fleurs collection with the launch of three new fragrances: Lavande, Capucine, and Néroli.

The new feminine, yet understated collection was driven forward by Artistic Director Hannah MacGibbon and created by a trio of female perfumers, Domitille Bertier (IFF), Aliénor Massenet (IFF) and Louise Turner (Givaudan). Inspired by memories of fantasized nature, the Chloé eau de fleurs collection pays homage to three essences: lavender, nasturtium and neroli.

Lavande: Inspired by the freshness of summer days, this feminine fragrance featured the noblest of lavenders obtained from the best French harvests.
Capucine: Featuring the simple nasturtium flower, this crisp scent blends refreshing bergamot, lemon and juniper berry for a modern, refreshing finish.
Neroli: Vibrant and spicy, this woody scent combines mandarin and orange with typically masculine rosemary and neroli.
Housed in luxurious glass bottles with minimal lines and a metal cube stopper, this iconic bottle expresses the Chloé values: simplicity and sophistication, authentic luxury and timeless elegance.

In 1952, Gaby Aghion and Jacques Lenoir, introduced a line of luxury ready-to dress for the romantically susceptible women looking for elegance. Chloé brand was born. Studio saw the succession of talented designers, who made a name Chloé: Maxime de la Falaise, Gerard Pipart, Graziella Fontana and Tan Giudicelli. Ten years, Karl Lagerfeld took over as artistic director of brand and he brought home fashion for 25 years, creating a chic bohemian spirit Chloé. In 1997, Stella McCartney has become the artistic director, bringing a new impetus to the development of the brand with its penchant for sensual, making Chloé more glamorous and more modern. Points joined the lineup of Chloé accessories in 1998. Phoebe Philo, a longtime assistant to Stella McCartney, was a natural choice as artistic director after the departure of the stele.

Sensual World Chloé encourages women in a very early age, and specific line has been designed for them in 2000, known as “look at Chloé.” And because history tends to repeat itself, Phoebe’s assistant, Hannah

Macgibbon, became artistic director of Chloé in 2008. She graduated from St. Martins School in London, she explained Chloé values and draws inspiration for its design from the very essence of the brand. Hannah Macgibbon also participated in the launch of Chloé spirit, which is currently successful in the world.

Working closely with the brand, an English designer transmits the full creative vision through femininity, elegance and softness, continuing the tradition of luxury brand Chloé. Hanna seeks to establish coherence between the different lines of products through coordination of accessories ready to set.

Chloé sunglasses is a part of this strategy. Each model reflects the codes brand with a strong personality, in accordance with Chloé style. The collection offers a wide selection of colors, both natural and restrained, to bring the volume and shape design, and quality materials. Shots always combine elegant design with a strong personality. In terms of style, common denominator for all models is a metal rivet on each tip, as seen on all the accessories of the brand. Chloé sunglasses includes a total of 34 models of sunglasses and 33 models of prescription glasses, all chic and paid tribute to vintage feel.