CHLOE Brand Story
CHLOE 50′s born in the 20th century, it is the life of the clothing brand to the aristocratic tradition of the Paris haute couture challenge when, CHLOE brand created a simple and beautiful, to wear modern clothing and strong ideas. CHLOE brands are the Paris garment industry chameleon high, even though it’s quite frequent use of national teacher, but the brand’s style, the change of the framework designer has not been changed, has maintained a French-style features and elegant color tone. Recruited into their designer’s personality, combined with production and management systems to ensure that the CHLOE brand style to maintain sync with the times.
CHLOE 60′s image of keeping up to the “youth crisis” fashion designer Jenny • Multi (Jeanne Do) launched a slim line profile of the dress hanging next to a metallic luster decorations geometric block piece, this looks like modern armor black dress skirt very trendy at the time.
The late 60′s, Karl Lagerfeld • helm CHLOE. He retained a beautiful shape, simple decoration on the basis of such characteristics and attract a diversity of design concepts prevalent at the time, such as the national reference gypsy dress features warm and clear introduction of printed bright patterned shirt section rolling; in ordinary clothes and shawls on the ring with bright paint and so posted.
1988, 70′s rock music has been deeply affected Sitbon (Sitbon) as CHLOE designer, he will CHLOE60′s re-interpretation of the style, works each season are derived from contemporary popular culture, embodies the modern female self-esteem and self-confidence personality characteristics; addition, CHLOE cards decorated with sumptuous fabrics and elegant profile and exaggerated form of traditional design features, has also been rediscovered.
• Karl Lagerfeld in 1992, returned to CHLOE, it’s not easy to wear off so CHLOE structuralist style back to the 70′s simple, comfortable style, from “Flowers of Youth” long beaded chain, fine silk flower hair accessories, filled with a romantic and nostalgic flavor.
Stella • marcane Keluo Ye now the chief architect. The latest in her personal brand design, skillfully use the traditional men’s fabrics to very feminine design, such as metal mesh in short skirts, knitted shirts and novel match Ji Xiqun, soft beautiful lace and so the use of a dark green color on the other hand, blue-gray, burgundy and gold and silver, creating a 60′s atmosphere.

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