Chloe brand is the chameleon of Paris Fashion industry, although relatively frequent use of national designers, but has maintained the French style, color features and elegant mood. In 1999, Chloe landed in Hong Kong; in 2005, Chloe official stationed in China, not only in Shanghai and Beijing to open special shops, but also released a 2006 spring and summer collection. Following the England talented woman Stella McCartney (Stella McCartney), after its 2006 creative director Phoebe Philo with gorgeous delicate design techniques, through the lace crochet patterns, seersucker sleeves, brocade fabrics and cut loose, so that “change” unique “Chloe style of fashion.”
Chloe and four representatives of designers
1. Chloe, founder of the first designer Gaby Aghion
Chloe is a global luxury brand group “Richemont” (Richemont Group, set the world’s leading luxury brands Cartier, Piaget, Baume & Mercier table, Montblanc, Dunhill and other brands of the parent company, and LVHM Group par) and a member of the designer in 1952 by women according to Gabi agh Austria (Gaby Aghion) founded. By Gabi Agger Austria (Gaby Aghion) 1921 was born in Alexandria, Egypt, in 1945 only 24-year-old Gaby Aghion with a lively and uninhibited personality of Bohemia moved to Paris, France, the world’s fashion center. Out of the last century, 50’s clothing style Paris restrained disgust, Gaby Aghion selected out of high-quality design of soft and comfortable fabric, filling feminine body curves of fashion, and called “Fashion.” The founder has a slightly dark complexion and bohemian character. In 1956, according to Gabi agh Austria (Gaby Aghion) and partner Jacques Lenoir on the left bank of the Seine “Flower Season cafe” (Café de Flore) held its first Chloe fashion shows since then, Chloe became a young, dynamic and freedom synonymous.
In Canada than in accordance with Austrian Agger (Gaby Aghion), led by Chloe is not only out of the “Custom Clothing” framework, but also with the close nature of the dress sense of — This was rated as unique.
In order to meet growing market demand, the card over and Jacques set up their own design office, and their design direction is defined as: a symbol of the “Left Bank coffee” in an elegant, easy high-level clothing brand. Chloe the name, is a masterpiece of classical Greek hero and named, Gaby Aghion The choice Chloe the name, because it reflects the popularity of that year in Paris the fashion style: young, female oriented, bold and innovative.
2. From the Chloe fame, Karl Lagerfeld (Karl Lagerfeld)
Chloe trained a lot of young designers in Paris Left Bank, they are replaced by the completion of the Chloe fashion legend. First Karl Lagerfeld (Karl Lagerfeld) under the guidance of Chloe Yue Shen for the last century, 70 years, one of the most popular fashion brand, designed to make aristocratic Red Star Crazy: Former U.S. First Lady Kit Jacqueline Kennedy (Jacqueline Kennedy), Monaco Princess Grace Kelly, film star Brigitte Bardot (Brigitte Bardot) as well as the soprano Maria Callas (Maria Callas) are Chloe with those who love the brand.
3. From the Chloe fame, Stella McCartney (Stella McCartney)
In 1997, the other a talented designer Stella McCartney (Stella McCartney) to join again Chloe injected a new element, romantic and nostalgic casual and fine tailoring of the trousers and shape of the free and easy , being reckless image of women will be Chloe pushed another peak.
Stella McCartney (Stella McCartney) is a Chloe clothes on the road a second success, her spindly legs designed low-waist pants became a woman who was one of the necessary clothing.
4. From Chloe fame, Phoebe Philo (Phoebe Philo)
Phoebe Philo (Phoebe Philo) has been done by Stella McCartney (Stella McCartney)’s assistant, following Stella McCartney (Stella McCartney), after taking over in 2001,Chloe Creative Director, while continuing to carry forward the essence of Chloe brand while also adding a personal unique style, such as the simple day civilian clothes, chiffon evening wear distinctive shoulder line cut jacket and so on. Phoebe Philo (Phoebe Philo) also broke the traditional design style with the practical commercial value to achieve a balance, is launching its new product series, such as accessories, swimwear, etc., and careful development of the price-to-earth girl, Vice-line brand series of “See by Chloe “.
Phoebe Philo to Chloe brand circuit design is more clear: Chloe is a diverse, quiet, sensual woman and hygienic. “Phoebe wind” began to sweep fashion industry, this graduate of St. Martin’s School of Art (Saint Martin’s School of Art) a young British woman designer, likes to lace and silk texture of the materials to create fashionable personal perspective Chloe female form: elegant, young, rock. Variety of styles, natural sexy, perfect lines, exquisite fabrics, a strong taste of women.
